Parasitism in social groups and knowledge exchange

Each of us whether we want it or not belongs to different social groups.

Types of such groups are extremely diverse – the community of parents of same cass pupils, council of the charity foundation, society of amateur fishermen, Freemasons society, that is building plans to seize world domination, etc. ;=)

We stay in most of these groups for personal pleasure and we invest relatively small money / part of personal time.

Therefore, we do not waste time on a critical analysis of the rest of the group and just enjoy being in such group …. or we leave it – becoming a member of the majority of social groups does not cost a thing.

However, there are groups which we enter to achieve specific goals, exchange communications and knowledge that is valuable to us + the very fact of joining such groups costs us significant time and financial resources. Continue reading

2D Symbols are Obsolete and Should be Reinvented for Augmented and Virtual Reality

2D Symbols are Obsolete and Should be Reinvented for Augmented and Virtual Reality

In 2011, my team of designers with extensive experience in developing for mobile platforms started developing the first interfaces for augmented (AR) and virtual reality (VR) applications.

After a series of tests, we realized that the simple transfer of experience from 2D UI/ UX design into the field of 3D virtual reality and augmented reality does not work; at that time I wrote an article “Future belongs to Augmented Reality and 3D interfaces”.

Moreover, the utility and usability of interfaces in virtual reality and augmented reality are fundamentally different and even the experience of interface design for 3D games does not play a big role and should not be considered relevant.

Continue reading