Physically Passive Augmented Reality

Physically Passive Augmented Reality

I’m writing this short post on September 19, 2017 at the heart of the marketing hurricane raised by ARKit and ARCore for mobile phones, but still I hope to be heard :=)

Since 2010, we at Augmented Pixels, Inc. have tested a lot of UI / UX hypotheses in Augmented Reality (from the AR Basketball game, which was featured by Apple, to the furniture store in Augmented Reality (AR), AR Browser and Pokemon Go analogs) and in the end came to one trivial conclusion:

Because Augmented Reality applications usually require physical movements (standing up – bending over – walking and so on), users very quickly stop using them REPEATEDLY if they do not receive either a good dose of endorphin or do not see the HIGHEST utility from the mobile phone application, the use of which requires increased calorie burning (let’s face it, this is a fairly rational behavior in biological terms). Continue reading “Physically Passive Augmented Reality”

Parasitism in social groups and knowledge exchange

Each of us whether we want it or not belongs to different social groups.

Types of such groups are extremely diverse – the community of parents of same cass pupils, council of the charity foundation, society of amateur fishermen, Freemasons society, that is building plans to seize world domination, etc. ;=)

We stay in most of these groups for personal pleasure and we invest relatively small money / part of personal time.

Therefore, we do not waste time on a critical analysis of the rest of the group and just enjoy being in such group …. or we leave it – becoming a member of the majority of social groups does not cost a thing.

However, there are groups which we enter to achieve specific goals, exchange communications and knowledge that is valuable to us + the very fact of joining such groups costs us significant time and financial resources. Continue reading “Parasitism in social groups and knowledge exchange”

My talk to the Board of the National Academy of Sciences (USA)

My talk to the Board of the National Academy of Sciences (USA) about Artificial Intelligence and Augmented Reality in Agriculture

Agenda: link

Best regards,

vit

Vitaliy Goncharuk

v @ vactivity.com


If you like this article, please subscribe to my monthly newsletter: 

2D Symbols are Obsolete and Should be Reinvented for Augmented and Virtual Reality

2D Symbols are Obsolete and Should be Reinvented for Augmented and Virtual Reality

In 2011, my team of designers with extensive experience in developing for mobile platforms started developing the first interfaces for augmented (AR) and virtual reality (VR) applications.

After a series of tests, we realized that the simple transfer of experience from 2D UI/ UX design into the field of 3D virtual reality and augmented reality does not work; at that time I wrote an article “Future belongs to Augmented Reality and 3D interfaces”.

Moreover, the utility and usability of interfaces in virtual reality and augmented reality are fundamentally different and even the experience of interface design for 3D games does not play a big role and should not be considered relevant.

Continue reading “2D Symbols are Obsolete and Should be Reinvented for Augmented and Virtual Reality”

Virtual Reality is just a Subtrend of Augmented Reality… in Our Current “Life Concept“

In 2015-2016 I have been observing a huge buzz in media around Virtual Reality (VR).

It seems that Virtual Reality is literally everywhere while Augmented Reality is receding.

But actually it is not true.

Of course, if we were planning to switch to a concept of life shown below,

the-matrix

the development of virtual reality technology would be a key priority.

Continue reading “Virtual Reality is just a Subtrend of Augmented Reality… in Our Current “Life Concept“”

Early investors in B2B startups pay for free pilots for big empires

In the last 4-5 years, you could observe an investment boom in B2B startups.

It has become a great business: attract investments, make a product/technology  and sell the company to a major technological Empire.

1195_star_wars_empire_needs_poster

The popularity of this model can be probably explained by the bigger profitability corporations get from these external investments compared with in-house investment in R&D. Continue reading “Early investors in B2B startups pay for free pilots for big empires”