Early investors in B2B startups pay for free pilots for big empires

In the last 4-5 years, you could observe an investment boom in B2B startups.

It has become a great business: attract investments, make a product/technology  and sell the company to a major technological Empire.

1195_star_wars_empire_needs_poster

The popularity of this model can be probably explained by the bigger profitability corporations get from these external investments compared with in-house investment in R&D. Continue reading