I’m writing this short post on September 19, 2017 at the heart of the marketing hurricane raised by ARKit and ARCore for mobile phones, but still I hope to be heard :=)
Since 2010, we at Augmented Pixels, Inc. have tested a lot of UI / UX hypotheses in Augmented Reality (from the AR Basketball game, which was featured by Apple, to the furniture store in Augmented Reality (AR), AR Browser and Pokemon Go analogs) and in the end came to one trivial conclusion:
Because Augmented Reality applications usually require physical movements (standing up – bending over – walking and so on), users very quickly stop using them REPEATEDLY if they do not receive either a good dose of endorphin or do not see the HIGHEST utility from the mobile phone application, the use of which requires increased calorie burning (let’s face it, this is a fairly rational behavior in biological terms).Continue reading “Physically Passive Augmented Reality”
Each of us whether we want it or not belongs to different social groups.
Types of such groups are extremely diverse – the community of parents of same cass pupils, council of the charity foundation, society of amateur fishermen, Freemasons society, that is building plans to seize world domination, etc. ;=)
We stay in most of these groups for personal pleasure and we invest relatively small money / part of personal time.
Therefore, we do not waste time on a critical analysis of the rest of the group and just enjoy being in such group …. or we leave it – becoming a member of the majority of social groups does not cost a thing.
Moreover, the utility and usability of interfaces in virtual reality and augmented reality are fundamentally different and even the experience of interface design for 3D games does not play a big role and should not be considered relevant.
July 9-10, 2016 – was a wonderful and very interesting weekend: on Saturday I organized the Eastern European Computer Vision Conference, and on Sunday I held a private event for 20 people with INCOSE Russian chapter research director to discuss the burning issues in the field of Systems Engineering.
A lot of conclusions after such intellectual weekend have been made.
The most interesting of those that can be published is the following:
The education system in the last years has been actively discussing issues of reforms and changes in teaching methods, but nothing really revolutionary has been offered – it is mainly the “imitation” of changes and reforms.
I was born in the Soviet Union and still remember that before 1991 there were futile attempts of society organization according to Karl Marx’s sayings.
But people did not survive the 75-year-old experiment and during 5 years(1986-91) destroyed the system of fake communism and started creating the wild capitalism by copying the available simplified models and ruthlessly instilling its (capitalistic) qualities and meanings to all levels of society.